The global PHO (Partially Hydrogenated Oils) and rapeseed oil market is at a crucial turning point as the food industry continues to move away from trans fats and shift toward healthier, plant-based alternatives. While PHOs were once a key ingredient in processed foods due to their low cost and extended shelf life, they have now been largely phased out in many countries due to well-documented health risks, especially their link to cardiovascular diseases.

In contrast, rapeseed oil—commonly known as canola oil in North America—has emerged as a leading non-PHO alternative, thanks to its favorable nutritional profile, versatility in cooking, and adaptability in food manufacturing.

Market Drivers and Transition from PHO

A major driver shaping this PHO and rapeseed oil market is is the global crackdown on trans fats, especially from PHOs. Regulatory agencies like the U.S. FDA and the European Food Safety Authority (EFSA) have implemented bans or strict limits on industrially produced trans fats, pushing food producers to reformulate products with safer oils and fats.